The Problem
FSBOs and expired listings are some of the hardest prospects to crack because they’ve already decided they don’t need an agent — or they’ve already been burned by one. Cold calls and follow-up emails feel like exactly what they are, and most of them get ignored before the pitch even lands.
Here's how it works
Kathy’s video wasn’t just a tour of a house. It was a demonstration that she understood the lifestyle of the people who’d live there — which is exactly the question every FSBO is silently asking when they’re deciding whether to trust an agent. Sending it by text meant it bypassed the email filter and felt personal, not like a cold pitch. They didn’t get a sales deck. They got proof.
The reason this worked:
We shoot listing videos around lifestyle, not just the floor plan. When you send one of those videos to a FSBO or expired you’ve been trying to reach — no pitch, just the video — it does the selling for you. The follow-up almost takes care of itself.