The Problem
Sally and Marisa had a new build in Westerville that sat seven months on the market with one offer. They relaunched with a neighborhood video and a listing video, posted both to Instagram, and within 24 hours had multiple buyers interested. One flew in from Texas, toured it, and bought it.
Here's how it works
– Pair your listing video with a neighborhood video so buyers see the property and the location together– Post both to Instagram so the house and the place land in the same scroll– Out-of-area buyers can’t judge a Westerville price from photos, the video closes the gap
The reason this worked:
At this price point in Westerville, location is the real product, and photos can’t communicate location. A buyer scrolling Instagram in Texas could see the house and the walk to downtown Westerville in the same clip, which is what justified the price for someone who’d never set foot in the neighborhood. Photos alone would have kept him scrolling past.