Did you know that 85% of buyers and sellers want to work with a realtor who uses video?
You probably noticed that video is being used more and more in the real estate industry. Buyers and sellers expect their realtors to use video in their business and listing marketing and the realtors that use video are seeing great returns. If you are looking to incorporate video into your business, here are 3 frequently asked questions that would help you get started.
What should I talk about?
Besides the fear of being in front of a camera, this is probably the biggest obstacle for agents who are thinking about using video. Before thinking about what to talk about, you must understand who you are talking to. Take a look at your ideal client that you want to attract and figure out what they are thinking about. What are their fears? What are their goals? These are things you probably already talk about on a daily basis. There is no need to overcomplicate the video. With video, you simply want to capture the typical thoughts and conversations you have with clients to demonstrate to future potential clients that you are an expert and knowledgeable in your area. In other words, after someone watches your videos they should have an impression of who you are as a person or business and what area of expertise you have.
How often should I post videos?
Regularly. No matter the number of videos you decide to create, the most important thing is consistency. Don’t allow yourself to get paralyzed by trying to think of “viral” videos. Find a rhythm that works for you and stick to it. In the marketplace, there is always a certain percentage of people that are ready to buy/sell. As an agent, you want to be at the forefront of a person’s attention when they decide to buy/sell. Consistently posting videos allows you to replicate yourself and multiply the chances of landing in the center of a potential client’s attention. Posting one video on your website is nice, but consistency will always be the winner.
Do I HAVE to hire an expensive videographer or marketing firm?
As someone that runs a video marketing agency, I would say, absolutely not. Hiring someone is not always the best place to start, but it is an essential part of properly growing your business. If these are your first steps in using video in your business, it is best to record things on your own. With platforms like Instagram and TikTok, creating great-looking videos has never been easier. Start off by recording yourself on your phone in a well-lit and quiet environment and simply learn to get comfortable on camera. Doing this is crucial because when you are ready to hire a videographer or marketing firm, you will be able to maximize every dollar you spend with them. Not to mention, if you have never done a video before and you spend a lot of money on a great video, chances are the results will be minor because you have not spent time building an audience. To refer back to the first question, consistency implies a long-term game. Start small and take things one step at a time. There is no need to spend lots of money from the start.
Do I HAVE to hire an expensive videographer or marketing firm?
As someone that runs a video marketing agency, I would say, absolutely not. Hiring someone is not always the best place to start, but it is an essential part of properly growing your business. If these are your first steps in using video in your business, it is best to record things on your own. With platforms like Instagram and TikTok, creating great-looking videos has never been easier. Start off by recording yourself on your phone in a well-lit and quiet environment and simply learn to get comfortable on camera. Doing this is crucial because when you are ready to hire a videographer or marketing firm, you will be able to maximize every dollar you spend with them. Not to mention, if you have never done a video before and you spend a lot of money on a great video, chances are the results will be minor because you have not spent time building an audience. To refer back to the first question, consistency implies a long-term game. Start small and take things one step at a time. There is no need to spend lots of money from the start.
Most people would agree that the best way to build trust with someone is to interact with them face-to-face. Face-to-face allows you to show people who you truly are. There is no surprise then that 85% of buyers and sellers prefer working with agents that use video. Why are video marketing agents preferred? Because if someone is looking for an agent to trust, they will build trust with an agent quicker if that agent presents themselves through a genuine video interaction. At the very least, it will maximize your chances to meet face to face where you can truly show who you are. Use video to replicate yourself and see your business results multiply.
If you want to learn more about marketing and branding as a realtor visit blog.orangevisuals.com or say hello to one of our team members at realtor@orangevisuals.com.